Hounds Town USA names Breken Randall as vice president of marketing

Hounds Town USA has appointed franchise marketing veteran Breken Randall as vice president of marketing as the dog care brand pushes past 100 locations and adds new states in 2026. The move comes amid broader national growth, new leadership hires and fresh recognition from Entrepreneur and Inc.

Why it matters: - Hounds Town USA is adding senior marketing leadership as the franchise scales beyond 100 locations and expands its footprint across the country. - The hire is aimed at strengthening local store performance, franchisee support and long-term growth in a pet care market with 95 million U.S. households owning at least one pet. - The brand is trying to convert national momentum into more consistent systemwide growth.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead the brand's national marketing strategy. - His work will focus on local store performance, franchise marketing resources and systemwide growth. - The appointment was announced as Hounds Town closed out a milestone first half of 2026. - The company is based in Ronkonkoma, New York.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing across WellBiz Brands' portfolio of more than 900 franchise locations. - Randall also held executive roles with True Religion and A|X Armani Exchange. - Hounds Town opened its 100th location in April. - The brand has since grown to 100+ locations across 27 states. - During the first half of 2026, Hounds Town opened five new locations. - Those openings included the brand's first locations in Delaware, Minnesota and Utah. - Hounds Town's model centers on pack play and dog-first care for daycare, boarding and pet spa services. - The brand also offers affordable spa services and, at select locations, Pet Taxi transportation. - Hounds Town says it expects 25+ locations to open and be awarded in 2026. - The company was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand's facilities are designed to meet dogs' physical, social and psychological needs in a natural pack environment. - Hounds Town describes its all-day play model as leaving dogs happy and tired, an experience it calls the “Hounds Town Hangover.” - For more information, visit the company's website and franchising details.

Between the lines: - Randall's hire signals that Hounds Town is prioritizing franchise marketing infrastructure, not just brand awareness. - The company is pairing growth with operations-focused leadership, including the recent addition of Courtney Allison as chief franchise officer and integrator. - Hounds Town is positioning itself inside one of franchising's more resilient categories as pet care demand keeps expanding. - The brand's emphasis on authenticity and local execution suggests it wants national scale without losing a neighborhood-level feel.

What's next: - Hounds Town says it will keep expanding thoughtfully in the second half of 2026. - Additional locations are in development. - The company plans to keep investing in marketing, franchisee support and internal systems. - Leadership will focus on sustaining growth while improving the experience for franchise owners, team members and pet parents. - The brand's next test is turning awards, openings and new leadership into steadier unit growth across more states.

The bottom line: - Hounds Town is building out the leadership bench it needs to keep scaling, while trying to stay true to its dog-first brand identity.